Work

robin-catalano-blogger-content-marketer-fine-art-laser-cutting-2
May 23, 2019

What Lies Beneath: Sarah Pike Elevates Laser Cutting to Fine Art

  The term laser cut has become ubiquitous in fashion and home décor over the past decade, with everything from patterned earrings and handbags to wall art created with machines that can inexpensively, if generically, cut large quantities of materials in minutes. But in the hands of Sarah Pike, founder of FreeFall Laser, the often-untapped…

Rachel_Reuben_higher_ed_marketing_Q&A_Robin_Catalano_content_marketer_cropped
January 22, 2019

Women in Business Q&A: Rachel Reuben of Rachel Reuben Consulting

  Some people know a lot about a few things. Others know a little about a lot of things. Rachel Reuben, a higher ed marketing consultant, is one of those rare professionals who knows a lot about dozens of topics, and is able to handle them all with equal skill.   I met Rachel through…

robin-catalano-writing-teacher-coach-speaker-how-to-create-distinctive-voice-wits19-portland-me
November 8, 2018

Speak Up, Speak Out Loud at the 2019 Women in Travel Summit

  What are you doing next May? If you’re a travel writer, a blogger (especially of the travel variety), or you want to be part of the travel industry, I’ve got your answer: going to the 2019 Women in Travel Summit, aka WITS19, in Portland, Maine, May 3 through 5. Hands-down, WITS is the best…

freelancer_noncompete_clauses_robin_catalano_copywriter_content_marketer_B
September 25, 2018

Business Tip: Think Twice Before Signing That Freelancer Noncompete

  As a freelancer, you’ll have your own contracts for work you do for smaller clients. Larger clients, on the other hand, will have extensive and detailed contracts of their own for you to sign. These can be so lengthy that it’s tempting to give them just a passing glance, like you probably did when…

robin_catalano_copywriter_content_marketer_how_to_start_a_writing_business
August 28, 2018

10 Tips for How to Start a Writing Business

    Because I have a website and blog that I update frequently, and I teach regularly at workshops and conferences, I’m pretty visible as copywriters and content strategists go—something of an anomaly for a profession that attracts folks who usually prefer to stick behind the computer screen, hooked up to an IV drip of…

Caitlin_Blythe_Waypoint_Goods_travel_scarf_with_pocket
August 14, 2018

Women in Business Q&A: Caitlin Blythe of Waypoint Goods

    Caitlin Blythe knew there was something better on the other side of the office door. An architect by training, she’d spent most of her young adult years in a traditional corporate environment, always knowing she’d rather be outside, traveling, cycling, and adventuring. For a study-abroad trip to chilly Scandinavia in 2015, where she’d…