Email Campaign Copywriting: Dash & Albert

This e-mail gave a new spin to runner rugs, to help boost sales in a lesser-trafficked product category.

Robin Catalano email copywriting marketing writer email campaign home decor

While Dash & Albert Rug Company has a strong, loyal customer following, when the company revamped its e-mail marketing strategy, revenue increased dramatically. I served as an email copywriter on a variety of campaigns, including this one, to target a product category with lower sales.

Playing on an established concept with lots of upbeat language (and a does of alliteration — a favorite of the company owner) proved to be a strategy that worked exceptionally well. Giving these products a creative new spin increased click-throughs and revenue, and also garnered excited feedback from wholesale customers and interior designers, who now had a new way to talk about the product with their own clients.

Let’s talk about how I can help with email copywriting for your next marketing campaign. Contact me today.

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