A blog about the in-between—the small (and not-so-small) moments in business and marketing, culture, politics, food, travel, and more. Zwischenraum takes its name from a German word that translates to “the space between things,” an artsy-sounding concept that to me speaks volumes about everyday life.

Home building in Zambia Unearth the World
July 6, 2017

Women in Business Q&A: Kathryn Pisco of Unearth the World

  Kathryn and Mike Pisco always wanted to take epic trips abroad before they started a family. They’d talked about it dozens of times, planned, talked some more, and had even been saving money. But between their busy corporate jobs and never seeming to find the perfect time, their goal felt like it was moving…

June 22, 2017

Up to the Challenge: The Troy Innovation Garage Blazes a New Business Trail

  When most people want a challenge, they change their workout routine, take up a hobby, or ask for a work promotion. When Tom Nardacci wants a challenge, he gives a $1.5-million makeover to a derelict historical building and starts a brand-new company: the Troy Innovation Garage, a combination coworking space and business incubator in…

Robin Catalano blogger copywriter travel and tourism gothic milwaukee 3
June 6, 2017

Getting Spooky with Gothic Milwaukee’s Haunted Walking Tour

Although I spend a considerable chunk of my waking hours sitting cross-legged on my sofa, tapping out website and blog copy and devising content strategies on my laptop, I also regularly get out of my home office to speak at conferences and teach workshops. Usually, these speaking gigs are in interesting locations—New York City, Atlanta,…

Robin Catalano brand blogger copywriter content consultant strategist silence RS
May 30, 2017

Hello, Silence, My Best Friend

  Confession time: I am spoiled.   For the past 17 years, I’ve lived in the rural-est of rural neighborhoods, down a road-less-traveled, dead-end gravel street, on 7.5 acres, surrounded by white pine woods and hay fields, and expanses of sky so wide-open, it seems as if I can breathe in all the constellations on…

Robin Catalano blogger brand storyteller marketer rachel shingleton
May 16, 2017

10 Questions with Rachel Shingleton of Pencil Shavings Studio

  “I’ve never met a color I didn’t love.” This phrase describes, in a nutshell, Rachel Shingleton’s original approach to design. A graphic and product designer, an interior stylist, and the blogger behind the popular Pencil Shavings Studio, Rachel is on a mission to “banish the beige” and make life—and everything in it—more vibrant and…