Mooney has a long history—70 years’ worth, to be exact—of building aircraft that’s beloved by pilots the world over. For their most recent campaign, they hired me as an ad copywriter to concisely communicate some key points: their pioneering spirit, precision engineering, and luxury approach to travel. Mooney isn’t about being in the cool kids’ club; it’s about making your own adventure, whether that’s across state lines or across the country.