Brand storyteller—this is the trendy term to describe what I do. What it really means is that I’m a copywriter and content consultant who crafts compelling, persuasive, actionable copy for brands and service providers, in order to help customers connect with the stories and mission behind the brand—the why instead of simply the what.
I’ve been enjoying my work as a freelance copywriter, journalist, content manager, social media content consultant, and editor for nearly 20 years, for clients as wide-ranging as real estate agencies, home décor designers, massage therapists, life coaches, language translators, fine artists, magazine and book publishers, and independent authors. I’m equally comfortable working with both consumer (B-to-C) and business (B-to-B) audiences, and in a variety of voices, from serious and authoritative to fresh and quirky.
While most of my clients are located near the Berkshires of Western Massachusetts and Albany, New York, I’m ideally situated between New York City and Boston, for clients who need an occasional on-site presence. I also work remotely with clients across the United States and even in Canada.