A blog about the in-between—the small (and not-so-small) moments in business and marketing, culture, politics, food, travel, and more. Zwischenraum takes its name from a German word that translates to “the space between things,” an artsy-sounding concept that to me speaks volumes about everyday life.

March 15, 2018

Why I’m Not an Influencer

  I just came back from a conference in California where a significant number of the speakers and attendees were influencers or aspiring influencers—people with many thousands, sometimes many hundreds of thousands—of followers on social media, and who often make a living through paid “collaborations.” Although I was speaking at the conference (for a second…

March 6, 2018

Book Review: “The Twelve Lives of Samuel Hawley” by Hannah Tinti

  Samuel and Loo Hawley, the father-daughter protagonists of Hannah Tinti’s Edgar-nominated drama-suspense novel The Twelve Lives of Samuel Hawley, continue the modern tradition of the antihero—intensely flawed characters who make wrong decisions, and plenty of them, and who can often be deeply unlikeable, but whom we root for anyway. In Samuel’s case, that’s because…

February 6, 2018

Women in Business Q&A: Sarah Pike of FreeFall Laser

Sometimes you just have to close your eyes and take the leap. That’s what artist Sarah Pike discovered a few years ago. After dedicating a large portion of her career to academia, the convergence of an economic downturn, university politics, and a serendipitous conversation with a colleague sparked an idea. She left behind the safety…

January 23, 2018

Lost in Translation? Not with Cultural Adaptation

Bad English Is Bad for Business. Here’s How to Fix It. While it’s true that a great idea transcends languages, a great idea marketed poorly is likely to get the cold shoulder from customers. If your business is based in the U.S. and English is your native language, you have an advantage . . ….

January 9, 2018

Women in Business Q&A: Cara Petricca of Bluebird Farm Animal Sanctuary

It takes a strong stomach—and an even stronger sense of perseverance—to run an animal sanctuary. Though the glossy brochures for well-known sanctuaries like Best Friends in Kenab, Utah, have helped popularize the concept and made these centers look like grass-and-woodland paradises (and have even helped make Best Friends a vacation destination), the day-to-day work that…

December 12, 2017

Women in Business Q&A: Lamini Alpaca Accessories

In 1533, when Francisco Pizzaro and his band of not-so-merry Spanish conquistadors captured Cuzco, Peru, they were so awestruck by the gold and silver masks, statues, and jewelry they uncovered that they failed to recognize the most treasured possessions of the Inca: fine textiles made from the soft, durable fiber of the alpaca. The Inca,…

November 16, 2017

Book Review: The Sound of Gravel by Ruth Wariner

  “I am my mother’s fourth child and my father’s thirty-ninth.”   Over the past couple of decades, memoirs have gone in flashier, more attention-grabbing directions. But few have the quiet impact of this opening, from Ruth Wariner’s 2016 contemplative memoir The Sound of Gravel. While uneven, Wariner’s book is a worthy entry into an…

November 7, 2017

Vegan Butternut Squash Ravioli with Tofu Ricotta and Brown Butter Sage Sauce

If you’re like me, when you go out to a restaurant, you typically order dishes you wouldn’t make for yourself at home. One of my restaurant faves is butternut squash ravioli—a toasty, fall-harvest-flavored treat that I would regularly comb bistro menus for . . . until I started eating non-dairy. Finding vegan butternut squash ravioli…