A blog about the in-between—the small (and not-so-small) moments in business and marketing, culture, politics, food, travel, and more. Zwischenraum takes its name from a German word that translates to “the space between things,” an artsy-sounding concept that to me speaks volumes about everyday life.

January 9, 2018

Women in Business Q&A: Cara Petricca of Bluebird Farm Animal Sanctuary

It takes a strong stomach—and an even stronger sense of perseverance—to run an animal sanctuary. Though the glossy brochures for well-known sanctuaries like Best Friends in Kenab, Utah, have helped popularize the concept and made these centers look like grass-and-woodland paradises (and have even helped make Best Friends a vacation destination), the day-to-day work that…

December 12, 2017

Women in Business Q&A: Lamini Alpaca Accessories

In 1533, when Francisco Pizzaro and his band of not-so-merry Spanish conquistadors captured Cuzco, Peru, they were so awestruck by the gold and silver masks, statues, and jewelry they uncovered that they failed to recognize the most treasured possessions of the Inca: fine textiles made from the soft, durable fiber of the alpaca. The Inca,…

September 19, 2017

Fall Marketing Classes at the Hudson River Exchange

Go back to school with the Hudson River Exchange’s signature series of marketing classes and business and creativity-recharging workshops, especially for small- and creative-business owners, artists, and artisans. This year, I’m gearing up to teach three info-packed classes on October 10 and 19: Take Your Business to the Next Level with a Vision & Mission…

Home building in Zambia Unearth the World
July 6, 2017

Women in Business Q&A: Kathryn Pisco of Unearth the World

  Kathryn and Mike Pisco always wanted to take epic trips abroad before they started a family. They’d talked about it dozens of times, planned, talked some more, and had even been saving money. But between their busy corporate jobs and never seeming to find the perfect time, their goal felt like it was moving…

June 22, 2017

Up to the Challenge: The Troy Innovation Garage Blazes a New Business Trail

  When most people want a challenge, they change their workout routine, take up a hobby, or ask for a work promotion. When Tom Nardacci wants a challenge, he gives a $1.5-million makeover to a derelict historical building and starts a brand-new company: the Troy Innovation Garage, a combination coworking space and business incubator in…

Robin Catalano brand blogger copywriter content consultant strategist silence RS
May 30, 2017

Hello, Silence, My Best Friend

  Confession time: I am spoiled.   For the past 17 years, I’ve lived in the rural-est of rural neighborhoods, down a road-less-traveled, dead-end gravel street, on 7.5 acres, surrounded by white pine woods and hay fields, and expanses of sky so wide-open, it seems as if I can breathe in all the constellations on…

March 28, 2017

10 Questions with Kristen van Ginhoven of WAM Theatre

In 2009, after reading Half the Sky: Turning Oppression into Opportunity for Women Worldwide by Nicholas Kristof and Sheryl WuDunn, lifelong theatre artist and educator Kristen van Ginhoven had a lightbulb moment. What if she could apply the same concept of supporting women’s rights through economic opportunity to the theatre? She founded WAM Theatre that…