With YouTube now the second-largest search engine in the world, there is tremendous opportunity for using video for search engine optimization. While YouTube allows for lengthy descriptions, shorter can sometimes be better. My job as a social media copywriter is to mix long- and short-form descriptions, to better your brand’s chances of both being read by fans and being found in search. This short-form, keyword-rich description, which includes a prominent link to a company shopping page before the “Show More” cutoff, is a great example of abbreviated copy that works.

I love to talk social media copywriting, content strategy, and editorial calendar creation. Get in touch today to discuss how working with me can take the burden off your in-house staff and help you rank higher in search.

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