Kate Perna founded the handbag company Inner Beauty Effects (I.BE), which crafts minimalist, beautifully aged canvas and leather bags with a special surprise on the inside. She knew she wanted an uplifiting, modern, and playful voice, but wasn’t sure how to get there. After attending one of my conference seminars, she contacted me to serve as the copywriter on her brand book. I focused on not just the great looks of I.BE bags, but how they fit seamlessly into the lifestyle of busy, accomplished, boundary-busting women.

On Facebook, Kate posted: “Robin Catalano is a brilliant copywriter. She captured the heart and voice of my brand on the first try and delivered something way beyond my expectations. I can’t imagine my business without her.”

And, yes, I think I should hire Kate as my PR rep.