As a copywriter for e-commerce, one of my favorite projects is product descriptions. There’s something about the challenge of capturing both a brand’s voice and the product’s many benefits in a concise, eye-catching format that I never tire of. For Inner Beauty Effects, a handbag maker out of my home base of the Hudson Valley, I crafted a series of punchy, benefit-focused descriptions of designer Kate Perna’s endlessly versatile totes and wristlets.