Zogics is a respected provider of fitness- and spa-facility supplies that has recently ramped up its efforts to engage with new and existing clients.  For this series on on-boarding emails, Zogics wanted to project a fun, energetic brand personality while also being authoritative. As an email copywriter, it’s my job to not only speak in the voice of the brand, but emphasize to customers the many benefits of purchasing with the company, from expert customer service to auto shipments and valuable tips and advice.