It’s harder than ever for brands to create Facebook posts that make it into the news feeds of a significant portion of the brand’s audience. Hiring a freelance social media writer can make all the difference between run-of-the-mill content and click-worthy content that sells.

This engagement post for Fresh American (now consolidated under the Annie Selke umbrella) features a bright, compelling image, a simple opinion question, and a link to a high-quality, credible source. This winning formula garnered 1,339 likes and 185 shares, and reached more than 30,000 fans.

Contact me to learn how I can help you craft original, compelling content for social media.

True or false: I’m already planning my summer porch decorating.

(photo via @HGTV)