In my work as a higher education copywriter, I’ve found that projects often grow out of other projects. Case in point: this brochure, which was an outgrowth of website copy I created for Berkshire Community College‘s adult learning program. The program director appreciated my professional yet accessible take on the college’s voice and how I communicated both the excitement and the seriousness surrounding the program.

With a few tweaks aimed at making it more of a print narrative than SEO-friendly text, and we shaped it into the college’s spring brochure.