E Commerce Writing: Fresh American Head & Subhead

Fresh American homepage writing sample, featuring a creative headline and a subhead/line of descriptive text, plus a call to action.

Robin Catalano freelance e commerce writer website writing homepage


As an e commerce writer, including for website homepages and subpages, I’m endlessly delighted by crafting copy that promotes products or services through a simple, clever headline or a compelling headline and subhead combo. There’s something deeply satisfying about knowing an audience member’s attention has been captured by an imaginative description, and that it contributes to their overall enjoyment of the shopping experience.

For Fresh American‘s line of screen-printed animal pillows, I created a descriptive, SEO-friendly headline and subhead that not only offer practical product information, but also capture the character of the product line. A call to action rounds out the copy.

I also specialize in creating concise, fun-to-read, SEO-friendly product descriptions — quickly and efficiently, so you and your staff can focus on growing your business. Contact me today to learn how working with an e commerce writer can benefit your business.


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