Website Homepage Writing: Luxe Heads, Subheads & Body Text

Annie Selke Luxe website copy, featuring an intro to the new brand, a creative headline or line of descriptive text, and a call to action.

Robin Catalano freelance writer editor website homepage writing decor


For a new e-commerce brand, it’s essential to create a homepage that offers a quick overview of the brand and its products/services, as well as an enticing shopping link. My website homepage writing for Annie Selke Luxe (part of a multitab shopping experience), gives a provocative introduction to the company, plus shopping-ready images, copy, and links.

Contact me for more details about how we can work together to give your business a unique marketing voice — and do something that’s unexpected, fresh, and fun.


I’ve been having an affair.

For as long as I can remember, I’ve been fascinated with textiles. This lifelong love affair has led me to create Annie Selke Luxe: classically beautiful, timelessly luxurious bedding and accessories. I’ve sought out the finest weaving, finishing, and printing mills in Italy, Portugal, and England to create this collection. Crafted of some of the most exquisite fibers the world has to offer, using centuries-old techniques—and infused with my very personal sense of pattern and color—Annie Selke Luxe is an exercise in subtlety and serenity.



Ultimate Indulgence

With their chinoiserie-inspired botanical patterns on luxurious Egyptian cotton, our Chinois Damask coordinates are transcendent pieces for year-round layering or lounging.

Shop Chinois Damask

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