Special event invitations are fun projects for me to work on as a marketing copywriter. I love the challenge of communicating an enticing idea in a few concise words, of encouraging the reader to click, open, or sign up for well-planned event.
The New York Gift Show is one of the biggest product showcases of the year in the home decor and design industry. I created the copy for this carnival-esque show invitation for The Annie Selke Companies, to tease their new-product releases and get interior designers excited about a well-established company that was branding out in new and colorful directions.