A-1 Security is a boutique residential and commercial security service that wanted to modernize their website, attract more of their target customers, and rank higher in organic search. In their quest for a website copywriter, they were looking for someone who could both understand the needs and desires of the regional market and address what customers value most in a home security or business security system.

The owners and I delved into the emotional side of choosing a security service. Then we talked about the nitty-gritty of what it takes to compete in an industry that’s changed by technological leaps and bounds over the past decade. The result is a website that highlights the many ways A-1 can provide customized service that feels more personal than the packaged approach of large national security firms, that utilizes a smart internal linking and keyword strategy, and that gives home and business owners peace of mind that their buildings—and the people and pets in them—will be kept safe, whether they’re down the street or halfway across the world.

Learn more about my website copywriting services, or get in touch with me today to discuss how I can collaborate with you on a website that puts your business in its best light and helps the right customers find you.