Barnbrook Realty, one of the top-selling agencies in the Berkshires of Western Massachusetts, had invested in SEO consulting, but knew they needed more than Google AdWords to make their new strategy successful. They contacted me about serving as a website copywriter, to revamp several of the key pages of their site and help real estate buyers and sellers understand what makes their services distinctive and their agents so darn good at what they do.

To stay within their budget, they identified 7 pages (including the homepage) they wanted rewritten. I consulted with their SEO agency on the keyword strategy, then put together new taglines and impactful website copy that more accurately reflects their brand persona and makes a case for why buyers and sellers should work with Barnbrook. The result is a site that feels authentic to the Barnbrook team and that gets rave reviews from new sellers and buyers.