Rachel Reuben is everything most higher education marketers aspire to be: whip-smart, confident, knowlegeable, incredibly skilled, and capable of managing both the big picture and small details. When creating her new site, she knew she wanted to work with a website copywriter who could shine a spotlight on her diverse range of talents while getting to the heart of what higher ed marketing teams most need: someone who can provide high-level guidance and fill in staffing gaps, and help them reclaim their time and peace of mind.
Rachel had done much of her homework in advance, and had a wealth of previous documentation that spoke to her unique abilities. After an interview to collect some missing details, I went to work, drawing out the most important bits of information and shaping them into new copy that’s concise, readable, more personalized, and professional yet unpretentious. Most of all, it speaks to the harried, on-a-tight-budget higher ed marketer who needs support to transform their worry about “How are we going to do this?” into “We’ve got this.”
Learn more about my website copywriting and other services, or contact me today to discuss how I can help you develop a website with a distinctive voice that reflects your business and long-term goals.