Website Copywriter Home Decor: Dash & Albert

Dash & Albert website writing sample, featuring descriptive educational text about a special collection.

Robin Catalano copywriter home decor website writing blogging


More than ever, your company’s digital media needs to tell your story—or the story of your individual products—in a succinct, compelling, eye-catching way. As an experienced copywriter in home decor, I put a premium on making your products stand out from your competitors.

For Dash & Albert Rug Company, this meant offering customers a bit of background on an exclusive capsule collection, in just a few words. It needed to balance the company’s overall voice with the upscale image of designer Bunny Williams, and drum up excitement over the collaboration. Working within abbreviated word counts while still expressing a brand’s personality is a challenge for any copywriter, but I enjoy finding ways to craft text that appeals to today’s busy reader.

I also specialize in SEO product descriptions for e-commerce. Contact me to get started on your next product copy project.


From iconic decorator Bunny Williams—named one of the top 100 interior designers by Architectural Digest—comes this collection of classic, charismatic, timelessly elegant area rugs. 

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