Website Writing: Fresh American About Page

Fresh American website writing sample, featuring the company’s About page.

Robin Catalano writer website copy writing for the Web About page FA


New brands often struggle to stand out at first launch. For The Annie Selke Companies’ Fresh American, I worked as a writer of website copy, to craft a variety of educational and e-commerce text. This company About page tells the brand’s unique story with compelling, keyword-rich, SEO-friendly text.

Do you have an e-commerce website? Let’s talk about how I can help your site and product descriptions stand out from the crowd.


Fresh American, founded in 2013, is an all-new collection of décor and accessories for fun, functional living. Based on the decorating concepts in Annie’s popular book, Fresh American Spaces, the Fresh American collection includes everything from indoor/outdoor poufs and pet-friendly WOUFs™ to tote bags and cosmetic cases, iPad or tablet cases, and laptop cases. We create chic solutions to everyday decorating dilemmas, and that’s why our products have become instant favorites of top bloggers and magazine editors alike.

Fresh American products are designed at our headquarters in the Berkshire Hills of Massachusetts, and are sold at thousands of fine retailers nationwide and online.


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