Description

E-mail is your most powerful digital marketing and revenue-generating tool, and outperforms social media at driving traffic and return on investment (by nearly 4 times!). But it’s not enough to send an e-mail with photos of and links to products to purchase.

In How to Create Awesome Marketing E-mails That Sell, we’ll take a close-up look at subject lines that improve open rates, the internal structure of an effective marketing e-mail, copy and value-added content that command attention and inspire customer loyalty, calls to action that encourage click-throughs and purchases, and more. We’ll also take a look at real-world examples of clever marketing e-mails, and share insider do’s and don’ts for ensuring you’re always armed with best practices—and never end up having to make a red-faced apology.